Learn the System.
Build as You Go.
The CEO Foundations curriculum is a module-by-module async program that walks you through all four pillars — People, Priorities, Processes, and Performance — with every lesson mapped specifically to how a coaching or consulting practice operates. No fluff. No generic business advice. Built for your exact situation.
Most programs give you frameworks. This one makes you build.
There's a difference between learning what to do and actually doing it. The curriculum is designed around implementation — not information.
Theory without implementation is useless
Every module ends with a specific build task — a system, a document, a dashboard, or a process that goes directly into your practice. You don't just learn about the People pillar. You build your VA role description and onboarding system.
Async means you go at your pace
No cohort timing, no falling behind, no waiting for the next module to unlock. Work through the curriculum when it fits your schedule — and revisit any module when you need to go deeper.
Built for coaching practices specifically
Every example, every template, every process is mapped to how coaches and consultants actually work — not generic business operations. You're not adapting a framework built for SaaS to your practice.
What you build across the four pillars
By the end of the curriculum, you have a fully documented, fully operational CEO infrastructure — not just a framework in your head.
People
Time audit, VA role design, hiring process, onboarding system, and delegation framework — built and documented in your Notion workspace.
Priorities
CEO dashboard, weekly planning rhythm, decision filters, and quarterly planning process — so you always know what matters this week.
Processes
Client onboarding SOP, delivery documentation, communication templates, and your Claude prompt library — your practice captured and automated.
Performance
KPI framework, tracking system, bookkeeping setup, and monthly review process — so you lead the business on data, not gut feel.
What each module includes
Video lessons
Short, focused video walkthroughs from Christy and Brian — covering the why behind each system and how to implement it in a coaching or consulting practice specifically.
Implementation workbooks
Structured worksheets that walk you through each build task — so you're not starting from a blank page. Fill in the blanks, make it yours, install it.
Notion templates
Pre-built Notion pages for every system in the curriculum — CEO dashboard, process SOPs, onboarding flows, and performance trackers. Duplicate and customize.
Claude prompt library
The exact prompts used to automate routine communications, build process documentation, and run your operating system with AI handling the heavy lifting.
Real examples
Anonymized examples from actual coaching and consulting practices showing what each system looks like when it's fully built — so you know what done looks like.
Progress tracking
A build tracker in your Notion workspace that shows you exactly where you are across all four pillars and what to work on next.
The curriculum is where the build starts. The calls are where it gets refined.
CEO Foundations combines the async curriculum with biweekly 1:1 calls, group support, and Loom feedback — so you're never building in isolation. Book a discovery call to see if it's the right fit for your practice.
